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How online review richness impacts sales: An attribute substitution perspective

Yin, H; Zheng, S; Yeoh, W; Ren, J

Zheng, S (corresponding author), Harbin Engn Univ, Sch Econ & Management, Harbin 150001, Peoples R China.

JOURNAL OF THE ASSOCIATION FOR INFORMATION SCIENCE AND TECHNOLOGY, ; ():

Abstract

Richer forms of online reviews such as videos or follow-on reviews convey 'additional information and can attract consumers' attention. However, prior......

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