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Can loyalty be pursued and achieved? An extended RFD model to understand and predict user loyalty to mobile apps

Wang, C; Zhou, RX; Lee, MKO

Wang, C (corresponding author), South China Univ Technol, Sch Business Adm, Guangzhou, Peoples R China.

JOURNAL OF THE ASSOCIATION FOR INFORMATION SCIENCE AND TECHNOLOGY, ; ():

Abstract

Although millions of mobile apps have been published in the app store, the majority are seldom downloaded or used. This phenomenon has intensified the......

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